Cost-per-acquisition

Cost-per-acquisition
PodADV
A type of online advertising model in which return or payment is based on sales or registrations the advertiser receives.

Audio and video glossary. 2014.

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  • Cost per acquisition — is a method of advertising whereby the advertiser only pays when an advert delivers an acquisition. Moreover, CPA is very effective for an advertiser to pay because they only pay when the advertising has met its purpose. The publisher relies on… …   Wikipedia

  • cost per acquisition — /ˌkɒst pər ækwɪ zɪʃ(ə)n/ noun the average cost for each acquisition of a new customer in response to an advertisement. Abbr CPA …   Marketing dictionary in english

  • Cost per action — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost Per Action — У этого термина существуют и другие значения, см. CPA. Cost Per Action (англ. цена за действие)  модель оплаты интернет рекламы, при которой оплачиваются только определенные действия пользователей на сайте рекламодателя. CPA модель… …   Википедия

  • Cost per Lead — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost per mille — For CPM related to internet marketing, see Cost per impression ECPM redirects here. It is also short for European Christian Political Movement. Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand),… …   Wikipedia

  • Cost-effectiveness analysis — (CEA) is a form of economic analysis that compares the relative costs and outcomes (effects) of two or more courses of action. Cost effectiveness analysis is distinct from cost benefit analysis, which assigns a monetary value to the measure of… …   Wikipedia

  • Cost of goods sold — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts  …   Wikipedia

  • Whole-life cost — Whole life cost, or Life cycle cost (LCC), refers to the total cost of ownership over the life of an asset [1]. Also commonly referred to as cradle to grave or womb to tomb costs. Costs considered include the financial cost which is relatively… …   Wikipedia

  • Low-cost carrier — A Boeing 737 800 operated by Irish budget airline Ryanair …   Wikipedia

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